Roma Entrepreneurs are joining the incubator set up by REDI and Produse Handmade

REDI NGO and ProduseHandmade.ro have joined forces to support and empower Roma entrepreneurs to scale their businesses to the next level. With the technical support of our organization, ProduseHandmade.ro will support individual entrepreneurs to develop their businesses by providing a full-scale range of services starting with logistics, picking up orders, delivery, distributing orders across Roma Business Club.

“Produse Handmade” (www.produsehandmade.ro) was launched in September 2020, a period when the sights of the Covid-19 were still filling the space across the globe, with the goal to provide the Roma entrepreneurs the needed support to continue to generate income.

_“These products are designed for the contemporary needs of reconnecting life to nature and protecting the environment, because our products involve clean and best quality raw material.We want to bring back the traditional Romanian craft in the contemporary, trying to cover a wide range of materials: wood, copper, silver, brass, wicker, hazelnut, textiles, leather, etc.We focus on the manual making of objects and their uniqueness, we also offer their personalization according to the client’s preference. We are promoters of the useful, of the authentic Romanian traditional, of the aesthetics, and we address exclusively the beauty lover of the artisan decorative artistic style.”_, is the mission statement of “Produse Handmade”.

Through different programs, REDI NGO also had to pivot their ongoing projects and react at the grassroots level, and several digitalization projects were kicked-off and finalized during 2020. With our combined knowledge and after assessing the needs of the entrepreneurs, aligned objectives of the two entities, this project has come to life. The workflow is simple:

• Entrepreneurs will continue to do what their do best: craft unique and amazing products

• ProduseHandmade.ro will take over logistics

• REDI NGO will provide technical support, will handle advertising, and will bring more entrepreneurs to the network

REDI will continue to adapt the services and technical assistance offered to the Roma entrepreneurs. We will continue to nurture and grow businesses from grassroots level.

Petrica Dulgheru

Executive Director REDI

ProduseHandmade.ro wants to grow and gather many entrepreneurs who want to become partners in an ambitious project, a project of digitization and online promotion.

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](https://www.produsehandmade.ro/)

Victor DulgheruCEO ProduseHandmade.ro

Thanks to REDI's Program "Roma Digital Boost", my small business became very popular on social media. I was overwhelmed by the love and support sent by people all over the world.

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](https://www.produsehandmade.ro/)

Traian CaldararCopper Craftsman, Artist

Covid-19 left me without my traditional selling places, like markets and fairs. The digitalization program helped me get the clients I needed to continue to provide for my family.

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](https://www.produsehandmade.ro/)

Victor CaldararCopper Craftsman, Artist

April, 2020

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April, 2020

REDI RECOVERY PROJECTSIn April 2020, amid Covid-19 pandemic, REDI started projects in Romania, Serbia and North Macedonia. 60 entrepreneurs were mentored in the program Roma Digital Boost. Entrepreneurs were granted Digitalisation Kits and Cash Grants](https://redi-ngo.eu/roma-digital-boost-2/)

September, 2020

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September, 2020

Produse HandmadeIn September 2020, Produse Handmade](https://www.produsehandmade.ro/) was launched and it started to provide a critical service to Roma Entrepreneurs: an open market to sell their goods, without the risk of restrictions and lockdowns.

September, 2021

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September, 2021

REDI + ProduseHandmade.ro + Roma Entrepreneurs = 360 degrees BusinessAfter a few months of contact and field trips, the entrepreneurs have reached out to us. Their needs have chanced and REDI and Produse Handmade reacted by creating a single unit that will take care of all the cycles involved in promoting, selling and distributing their products.](https://www.produsehandmade.ro/)